Who we are
A Canadian consulting and training firm with 37 years of heritage and deep roots in the Middle East, Africa and Türkiye. We turn strategy into measurable results.
Our story
Full Potential Transformations and Development have been at the core of Asaseeyat since our founding by our mother company, ePnet, more than 24 years ago.
Asaseeyat Consulting Services was created in 2013 in Amman, Jordan. Since then we have worked hand in hand with our clients to grow their businesses and succeed in the Arabian region, powered by our experience, our partners and associates, our extensive networking and our profound knowledge of the local culture and government policies.
Today we are one of the fast-growing consulting and training firms in the Middle East, and in 2026 we are returning to Canada under the same name.
Future Information Technology (FIT) is founded in Calgary, Alberta.
A branch opens in Montreal, Quebec, focused on transformation solutions for the Canadian market.
Operations launch in the Middle East, starting in Saudi Arabia, as ePnet.
Asaseeyat Consulting Services is created in Amman, Jordan.
Asaseeyat returns to Canada under the same name.
Vision, mission and values
Our vision
To be the trusted partner that helps organizations grow and perform across borders, turning knowledge into lasting results.
Our mission
To help organizations make better decisions, turn them into action and deliver sustainable, measurable results, from the executive team to the front line and tailored to each client’s situation.
Business partnership
We act as a true partner, helping clients measure risk and manage uncertainty.
Measurable impact
We aim for results that go beyond financial gains and stay with you.
Pragmatic and tailored
Practical, holistic solutions built around each client’s situation.
Integrity
We work every day to deliver with unsurpassed integrity and results.
We define transformation as a cross-functional effort to optimize the financial, operational and strategic roadmap of a business, to produce satisfactory outcomes.
The Asaseeyat 3P Formula
Optimizing our Product, People and Process leads to clients’ satisfaction and a profitable business.
People
We focus on culture, teamwork and engagement to build a strong organizational foundation.
Process
We optimize for efficiency, quality of work and total effectiveness.
Product
We refine your offerings to ensure they meet the highest standards of the market.
Let’s work together
Tell us about your challenge and we will come back with a practical way forward.